By Will Rietveld and Janet Reichl
OR Moves to Denver
Following through on its ultimatum to leave Utah if Utah politicians
persist with their push to privatize public lands, the Outdoor Retailer Trade
Show has moved to Denver Colorado, in a state that strongly values
its public lands and their connection to people and business. This was the
first show at their new home at the Colorado
Convention Center in downtown Denver. As you can see
from the photo, the Colorado
Convention Center is a
beautiful facility, with enough room (barely) to contain the entire trade show
under one roof, and provide easy access to hotels and restaurants.
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The Colorado Convention Center in downtown Denver has 2.2
million square feet of exhibit space, meeting rooms, ballrooms, and a theatre.
(Photo by US Green Building Council) |
We couldn’t help but compare the facility to the Salt Palace
in Salt Lake City.
Navigation was easier in the Salt Palace because we had some landmarks to go by, but on
the enormous rectangular conference center floor at the Colorado Convention Center
it was very challenging to navigate. More signage is definitely needed for the
next shows in July and August. We also missed the good people in Salt Lake City who (contrary to Utah politicians) worked hard to accommodate
the many needs of the trade show and its attendees.
Sustainability
The outdoor industry is one of the most progressive in the world
in terms of sustainable manufacturing and strongly supporting our public lands.
Over the past few years manufacturers have made great strides to reduce
environmental impacts from the manufacture of their products and increased use of
recycled content. Congratulations and thank you!
The elimination of PFC-based DWRs is a case in point. The problem is the process contaminates a huge amount of water. The
current substitutes have a serious downside; they don't last very long. However, a new chemistry developed by Green Theme
International (
http://www.greenthemeint.com/)
called Aquavent is completely waterless and outperforms previous
water-repellent finishes. They call it a HDF (High Definition Finish) rather
than a DWR. Briefly, the chemical is cross-linked to the fibers through a heat
and pressure process, which is amenable to adding dyes, antimicrobials, etc. at
the same time. It becomes part of the fiber rather than a surface coating on
fabric. The treated fiber is then woven into fabric. And fabric treated via the
Aquavent process is softer and less slippery, and doesn’t need to be restored
like a conventional DWR.
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Marmot will be introducing Aquavent treated rainwear in their ECODry line of garments for spring 2018. The Phoenix Jacket (above, $175, 7 ounces) is the lightest one in the line. Pants are also available. (Marmot photo) |
Gore-Tex Infinium
Gore made the biggest reveal since their original Gore-Tex
fabric – they are moving beyond waterproof/breathable fabrics with the
introduction of Gore-Tex Infinium technologies in fall 2018. Infinium
technologies are comfort-tested performance constructions in four categories: soft-lined garments, insulated garments, stretch gloves, and footwear. These
products move Gore beyond waterproof/breathable fabrics. Utilizing the Gore
Biophysics Lab and Environmental Chamber in Maryland,
Gore will develop constructions (combinations of fabric, membrane, insulation, linings, etc.) with optimized performance, which includes breathability, stretch,
water-resistance, wind-resistance, warmth, moisture management, thermal
management, form fit, and comfort. Those attributes will be optimized to
the purpose of the garment. The majority of these constructions will be water-resistant,
but not waterproof, and will be tagged with a white diamond logo. Current waterproof
fabric constructions will continue to be tagged with the familiar Gore-Tex
black diamond.
To be clear, Gore will work with garment brands to develop
and test desired Infinium constructions, and the garments will be manufactured
and sold by those other brands. This is the same model as the present Gore-Tex
waterproof-breathable fabrics. Gore Wear, their internal house
brand, will also leverage some of these technologies.
Some examples of Gore Infinium:
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Gore-Tex Infinium Soft-Line Garments will feature
a thin Gore-Tex ePTFE membrane on the outside, which is nearly invisible on the
left jacket, but makes the right one look much like a leather jacket. They are
stitched-through so they are highly wind-resistant and breathable, but not
waterproof. |
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Gore-Tex Infinium Insulated Garments can have a
thin ePTFE membrane on the outside, over down or synthetic insulation, to
provide breathability as well as wind and water resistance. For Fall 2018,
Gore, working with strategic brand partners, will unveil Gore-Tex Infinium
Thermium footwear in a line of women’s shoes built for everyday lifestyle use. |
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The existing Gore-Tex Windstopper technology, as in this wind and water-resistant softshell, will move into the Infinium category. |
Synthetic Insulations
Put the Heat on Down
At each succeeding OR we see more advances in synthetic
insulation to make it more closely mimic down insulation and marketing to advance
consumer acceptance. It’s working; a recent survey published in Outdoor Insight
Magazine found that 37% of respondents prefer synthetic insulation, 28% prefer
wool, and only 25% look for down. Puffy jackets are nice and warm, but
consumers seem to prefer less bulky closer-fitting synthetic jackets that are
also warm. Manufacturers like synthetic too, because insulation prices are not
as volatile as down.
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Polartec introduced their new Power Fill insulation for static warmth, which is 80% post-consumer recycled polyester content. Unlike Polartec Alpha insulation, which is breathable insulation intended for active comfort, Power Fill is intended to keep you warm when you are less active. It comes in sheets in six weights (60 grams to 120 grams), is quite durable, and does not require a carrier scrim to hold it in place. |
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Primaloft is introducing Thermoplume, which are clusters of polyester insulation (virgin, not recycled) which can be blown into the baffles of a jacket, creating a down-like feel and performance. This type of insulation is in the Primaloft Black category and is available now. The insulation value is roughly equivalent to 550 fill-power. |